I put ketchup on my eggs and most of my meals into the microwave. I'm not what you would call a whiz in the kitchen. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.
How to Block Robotexts and Spam Messages.And Rinaldi considers it a strong follow-up to the delivery service's "cooking bible. The goal of this title is to educate home cooks about seasonality. A second book-slated for fall 2019-will feature 100 recipes that focus on seasonal foods. A big PR push is also planned for the service’s culinary directors, Chris Sorensen and John Adler, with Harper Wave looking to do events on the East Coast, as well as the Bay Area and Seattle.Īcquired in a two-book deal, Harper Wave is intending for the brand to support more than a single title. The press will cross-promote the title with Blue Apron. Harper has gotten strong advance orders for The Blue Apron Cookbook, enough to come close to its announced first printing of 100,000 copies, according to Rinaldi. The book's emphasis on technique can be seen from its early pages the authors dedicate all of chapter one to "Roast Chicken." Once home cooks have mastered that dish, they are encouraged to move on to “Sunday Roasts” and “Slow Roasts.” Soups come toward the middle of the book, salads a bit further toward the back. What I loved about it, even for experienced cooks, it gave me new tricks.” “I see it as complementary for people who get the service,” she said. For her, the book is less focused on what to cook but, instead, how to cook. To combat the aforementioned issue of making the book appeal to Blue Apron customers, who are already receiving recipes from the company, the publisher has turned out a visually appealing book it features over 700 photos that illustrate cooking techniques and what the different stages of a recipe should look like.įor Rinaldi, though, the real appeal of the title is that it delivers something beyond the meal kits.
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